The Seven Best Zoo Ads


1.

Bus wrap for the Copenhagen Zoo. Yes, it’s real, not Photoshopped. This makes me want to go to the zoo, which makes it a good ad. It’s that simple. Ad Agency: Bates Y&R.

2.

I can’t imagine a better ad for a bug zoo. Ad agency: Rethink.

3.

Look at the cute little troglodytes. Campaign for a dinosaur exhibit at the Calgary Zoo. Ad agency: Trigger Communications.

4.

I almost didn’t include this ad, part of a campaign for the Zoo Safari in Sao Paulo, because of the copy. The only words needed on the ad are “drive through” and the logo. Copywriters — always ruining ads, right, art directors? Ad agency: DDB Brazil.

5.

The best ad ever for an anteater. For the Cologne Zoo. Ad agency: Preuss Und Preuss, Berlin.

6.

Colorforms-like outdoor summer advertising campaign by Amsterdam zoo Artis. Locals were invited to remove these animal stickers — promoting a “baby boom” of newborn animals at the zoo — and spread the word around the city. Lots of fun for kids. Here’s a video about the stunt. Ad agency: Dawn.

7.

The best ad of a campaign (the other two executions are a lion and a giraffe) for the Buenos Aires Zoo. Makes me want to go to the zoo, and reminds what a bargain the experience is. Ad agency: Saatchi & Saatchi.

Read more: http://buzzfeed.com/copyranter/the-seven-best-zoo-ads


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